This TV spot took some organization to hire an entertainer to be in it, get residents ready, groomed up and assigned to a scene, the grounds needed flowers and mulch so everything looked nice, chef had to prepare some food and organize the wine bar scene. Working with the production crew- I developed an outline of the scenes, who would be in them and how the spot needed to be developed to coinside with the voice over. Voice over talent was screened for the right age-appropriate voice and tone. It all came together nicely and the community amenities and activities were highlighted very nicely. A TV buy was made on several network stations.
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