PURL Dynamic Landing Page


Client: Save The Children

This project was an out-of-the-box idea created to enhance donor support with a very dynamic online experience. It was a very complex project, but Chatterbox was able to deliver exactly what this client was looking for. This site was a part of a multi-media campaign in conjunction with a print piece that was also developed. The site was more than just a PURL landing page it was a six page custom micro-site for every sponsor, which consisted of tens of thousands. Each site was completely personalized to that individual offering specific countries and children they sponsored. The PURL codes had to be developed along with tracking elements for reporting real-time activity and this part was an entirely big project on it’s own . Kim wrote all the content for 17 versions, combed through hundreds of images from the clients library, incorporated audio recordings, produced the voice-over narration and determined all graphic elements.  Working closely with our web developer, very detailed programming mirrored a highly variable printed self-mailer.This project was the most dynamic, unique online experience she has ever had the pleasure of working on.

Click here to watch a video recorded tutorial on how the site was developed and the end result.

PURL landing page

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