Assistant Executive Director - The Kenwood by Senior Star
I have worked with Kim Boyd for over ten years while employed with several top senior communities located in Cincinnati and Dayton, OH as well as Florida. Kim has been an instrumental part of the marketing plans and I highly value her expertise.
I have worked with many other marketing agencies over the years, and their approach tended to be more generic and “cookie cutter”. Kim has been just the opposite and very connected to our needs as well as achieving unparalleled results. She has demonstrated time and time again her value and commitment. Her marketing projects consistently have inundated our sales team with high quality leads no matter what market I’ve been in.
When I introduced Kim to The Kenwood, she again quickly grasped our needs and planned out a marketing strategy for the year. Her ideas are unique, trendsetting and some very tech savvy ideas we are excited about, will appeal to the adult children of our prospects. All very much out-of-the-box and cutting edge. She develops ideas for every month, stays within or under budget and executes them flawlessly while handling multiple tasks that include a robust email marketing schedule, print ads, billboards, TV productions, all media buys, direct mail, development of highly targeted mailing lists, analyzing Google analytics for KPI’s and suggestions for improving our website. She has extensive resources and designers that produce beautiful marketing pieces. She is an integral part of our marketing team and I couldn’t achieve my goals without her.
